As many of my clients have learned this fall, real estate can be hard work! There can be so many variables involved in a deal that are tough to predict. I love to pull up statistics and analyze data, but in the end, data can’t always predict buyer or seller behavior. After all, it is people we are dealing with when buying and selling homes. And people vary immensely when it comes to their motivations, negotiating styles, and values.
I hear so often from other professionals in my field…
Open houses don’t sell houses.
Print media like newspaper ads and mailings don’t do anything.
Zillow is all that matters.
Social media is the key.
Search Engine Optimization should be an agent’s focus.
The fact is, we don’t know exactly what will resonate with each specific buyer or seller out in the market place. When listing your property, my job as a Realtor is to assist you with preparing your home to hit the market and then to expose your property to as many likely buyers as possible. I need to have a good working knowledge of your property and understand any objections buyers may have so I can address those with solutions whether immediately or with a follow up call or e-mail. When with potential buyers at your home, I am constantly trying to gauge what aspects of you property or location might be most important to highlight with each buyer through simple questions and careful listening. Not everyone is able to make a decision right away, that is where my patience and persistence pay off. And then it is making sure your property is constantly being exposed whether on-line, through print media, or networking with other agents. My job is to sell your home and I will do what it takes to get it Sold!
I recently worked with Liz and Ed to list and sell their home at 36 Pole Plain Road in Sharon. So wonderful to assist them as they begin a whole new journey with their family and the testimonial below from them was an added bonus – it truly sums up what I work towards in all of my client relationships.
And, in case you were wondering, the buyers were a result of coming to two of my open houses!
If you’d like to talk about buying or selling a home, just let me know. And always feel free to share my contact information (508-930-5259, firstname.lastname@example.org) with anyone you may know in need of assistance.
Jennifer McMorran, Realtor
New Construction & First Time Home Buyer Specialist
(and Antique lover & home owner)
Serving clients throughout Massachusetts.
Attleboro to Boston and the communities in between.
Attleboro, 2 bedroom garden style condominium near town & train, $124,900
Attleboro, 3 bedroom uptown Colonial with great backyard, low $200’s
Easton, 2 bedroom end-unit townhouse in Easton Crossing, $214,900